New brand images for Alexandria.
The brand image concept depicts the richness of life. They aim to challenge the visual conventions of Finnish wealth through humour and playfulness. A world where ‘being rich’ is the freedom to live life on your terms, to rejoice in good moments, to make the right choices, to pursue dreams, and to plan for the future.
My role: Creative Director, Art Director
Agency: Motley
Photography: Bryan Saragosa